Brand identity elements
Welcome to our hub for partner guidelines and assets. We want to make it easy for you to integrate airSlate products in your app while adhering to our brand’s legal/licensing requirements. Below you’ll find resources for combining your brand with airSlate brand elements. Be sure to review the guidelines that pertain to the airSlate assets you intend to use.
Colors
Apart from the airSlate logo, color is the most recognizable aspect of our brand’s identity. Our corporate colors are representative of our courageous and diverse community. Using the correct colors is one of the simplest ways to ensure that our materials reflect the unified airSlate brand. The airSlate color palette is divided into the primary and secondary palettes that contain subgroups of colors. When creating a color palette for your case, always use the listed color values (they have been adjusted for reproducing the best print quality on-screen).
Core colors
Slate Blue
CMYK 87/70/42/30
HEX #2C435C
RGB 44/67/92
Trolley Grey
CMYK 0/0/0/96
HEX #2C2C2C
RGB 44/44/44
Dodger Blue
CMYK 72/36/0/0
HEX #2192EF
RGB 146/239/100
White
CMYK 0/0/0/0
HEX #FFFFFF
RGB 255/255/255
Product colors palette
Every color is united by the product and can be displayed together on the same screen. This is how they harmonize with each other to create a single color system. When using the color palette, it’s important to preserve hierarchy, balance, and harmony. Our color system is extraordinarily flexible while retaining its reserved status.
Marketing colors palette
Our standard color palette features several colors for marketing purposes. Here, we use brighter and deeper contrast tints for the CTA blocks, illustrations, and icons, as well as highlights for the text. Unique and overwhelming color palettes may consist of only three or four colors in addition to the standard color palette.