airSlate Brand guidelines
The airSlate logotype is a universal symbol and an instantly recognizable brand. That’s why it’s important to use the logo exactly as stated in this guideline.
The airSlate glyph can be either two-color or one-color. Use our glyph in cases where our full logo cannot be used. Please do not use the glyph and the logo together.
Request additional logos from us directly at firstname.lastname@example.org.
When placing the airSlate logo within an app or website, optimal legibility should be your first priority. The safe zone defines the legibility of the logo by isolating it from competing visual elements such as other text and supporting graphics. Consider it as the minimum spacing distance from a page edge, object, text, or image.
To ensure the airSlate logo is always clear and legible, please follow our minimum size requirements.
Usage on backgrounds
The full-color logo should only be used on white backgrounds. Please use the single-color logo for black or colored backgrounds. You can also select colors from the brand palette for your background. When adding a background photo, use the colors from the brand palette at 80% opacity.
Incorrect logo use
Correct and consistent use of the airSlate logo is an essential part of building brand equity. When placing the logo, be sure not to rearrange or resize any of its elements, apply any stylistic adjustments, add additional art or information, or place the logo on visually distracting backgrounds.
Do not rotate the logo
Do not change the logo color
Do not distort or warp the logo
Do not apply a gradient to the logo
Do not outline the logo
Do not change the typeface
Do not use the glyph and the logo together
Do not use masks or any other effects
For partnerships, we lock up the airSlate logo with a partner logo, preferably with airSlate coming first. Use clear spaces between logos. Partner logos should be aligned with the optical baseline of the airSlate logo as shown in the picture.
Clear space equals the width of the “S” from the logo. Align partner logos to the baseline of airSlate logo.
airSlate headlines are set in the Open Sans Font Family: Regular, Semibold, Bold and Extrabold. Do not set in all caps or all lowercase. Set the tracking to 0. When using Open Sans to typeset headings H1 on the web, set the letter spacing to −1px.
- Open Sans Regular
- Open Sans Semibold
- Open Sans Bold
- Open Sans Extrabold
Open Sans Extrabold 60px/84px
Open Sans Semibold 32px/44px
Open Sans Regular 20px/32px
Open Sans Regular 16px/28px
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Primary logotype and glyph color. Also used as a background color for the white logo.
Glyph color. Also used as a secondary background color for white logos and glyphs.
Primary typography color for white backgrounds.
Best color to use for the airSlate logo.