Many people mistakenly believe that a marketer’s duties consist of only creative assignments, brainstorming, and marrowy discussions. In fact, like any other department, this one spends the lion’s share of money and time on administrative activities. Every piece of content needs to be revised, every lead should be processed, and every campaign has to be approved. Everyday routine quickly replaces inspiration with paperwork minimizing efficiency. Marketing automation is a technology that makes processes faster. Eliminate manual data entry, forget about error-prone workflows, and save room for creativity.

Challenges in the marketing department:

1. Scattered data silos

   Sticking to the idea that the more data you have, the better it is for you is a deadlock. After all, information is meaningless if the department doesn’t know how to use it. One of the biggest pitfalls of multiple silos is that employees can’t find the information they need, so they waste time re-collecting the data again and again.

2. Lack of communication

   Lack of communication affects marketing/sales rapport and hurts the customer journey. Having the same tools, data, and a deep understanding of campaigns will help both departments team up and drive profitability.

3. Incorrect segmentation

   A good marketer knows what customers want. This is the fundamental marketing secret of giving people what they are interested in, what they will be happy to discuss and share. But all customers want different things, so it is essential to clearly identify your business target groups and their pain points you can solve.

How can marketing automation help?

Can marketing automation software solve all these problems? Automation provides tools that enable you to build flexible, customizable processes for any condition.

1. Lead generation forms

   New customers are a vital force for business. Marketing departments focus on attracting, nurturing, and generating leads. It takes time. You can nudge prospects into the right direction but never push them. The lead generation form helps you appeal to potential clients in a friendly way and navigate them through the customer journey.

   Automation creates a flexible process where leads don’t end up in a waiting queue after filling out a form but get a solution quickly. Managers don’t need to process documents manually. Based on the filled-out information, the lead can receive missing information or a sales call.

2. Press release approvals process

   Press releases must be timely in order not to miss the moment. Unfortunately, the number of additional administrative steps drag the process down until it becomes irrelevant. No matter how quickly you create content, without approval, a press release remains unpublished. It is the stage where most bottlenecks come around. An email with a file can get lost in the bowels of the inbox. The approver may simply not have time to give feedback or say what needs to be fixed.

   Marketing automation platforms such as airSlate can help you avoid the above obstacles. All edits can be made in real time without personal meetings and phone calls. Plus, auto-reminders won’t let the document get lost. Finally, all interested parties receive notifications announcing the publication as soon as the press release is agreed upon.

3. Online event registrations

   Organizing events is a tall order. In addition to the event-related tasks, there is also an administrative routine that wastes employee time. Registration is the very first and most crucial step for any event. For the participant, this is just one short form, but let’s take a look behind the screen; the names of all participants form lists that help to plan the event.

   If you no longer want to enter data and rely on error-prone processes manually, then airSlate is your solution. As soon as the user fills out the online event registrations form, they automatically receive an invitation via email marketing automation, while all information they entered will be populated to the appropriate lists. This way, you don’t miss a single name, no matter how many lists you need to make.