Marketing looks like a world full of creativity and a bit of chaos. But in fact, every process in this industry is riddled with repetitive administrative tasks such as email blasts and social media posting. Taking on all these tasks and dealing with them manually leads to problems. For example, employees can forget to send an email about a special promotion, resulting in lost profit.

Marketing automation is a technology that controls and manages processes to boost revenue and free up your time for creating remarkable campaigns. Establish a constant workflow that’s run by software robots that operate on if-this-then-that conditional logic. Marketing automation tools help develop new things while repetitive steps are taken care of automatically. There are more advantages of digitizing your business and they’re as follows:

1. Cost reduction
2. Quick task execution
3. Error minimization

What marketing automation campaigns can you use in practice?

Take a look at some real-world examples of where you can benefit from workflow automation:

• Data collection and lead generation

  Get information instantly and filter it with automation software. Once a prospect fills out a form, like a questionnaire, their answers will immediately be sent to your CRM. Forget about manual data entry or looking through hundreds of completed forms and find what you want in clicks. If properly configured, software robots will sort and categorize feedback and keep client profiles updated, giving you access to the latest information.

• Email marketing automation

  Emailing is more than just sending messages and newsletters. It involves in-depth analysis, constant tracking, and having a robust strategy. Therefore, by implementing marketing automation for small businesses, you can schedule your emails and prevent missed deadlines. Gather timely statistics for adjusting your strategy. Build out a process that’s flexible and deliver your customer a personalized experience.

• Approval

  Streamline your approval process to bring more campaign ideas to life faster. It’s a common situation where an email, article, or social media post becomes irrelevant because of delays. As a result, team effort is wasted. On the surface, missing out on a simple post is a small inconvenience for the business, however, by looking deeper, you can see how this constant bottleneck demotivates team members. An automated approval process helps tasks get through the review process faster.