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Surveying your donors is the most powerful thing you can do when it comes to improving your processes. Understanding what makes your donors tick can help you tailor their experience with your organization to their interests. Surveys build a better mission connection between your organization and its donors.
Surveys build a better mission connection between your organization and its donors. By asking these key questions, youre proving that you care about what your donors think, and reminding them that they are an important part of your mission.
Research shows that shorter surveys are more likely to produce higher response rates, so keep the survey as short as possible. Try not to include more than 10 questionsand quite a lot fewer, if possible. Most, if not all, of your questions should be closed questions.
Acquisition is a crucial part of the donor lifecycle as it is the process of bringing in new donors to the organization and making contacts that can potentially turn into donors down the road.
A donor survey can help in strengthening your relationship with your donors. This will make donors feel that you value their opinion and want to engage them beyond monetary asks. This way, they will feel invested in the cause and that would increase your donor retention.
How to Create Donor Surveys That Improve Your FundraisingIdentify the types of surveysand when to use each.Create a survey strategy that gets you the data you actually need.Analyze the data objectively.
Offer to keep the survey anonymous, but make sure you ask for the donors name or email address. Also remember to ask if youre able to ask follow-up questions. Not everybody will do it, but many will be happy to complete that, so you can indeed follow-up.
Customer Satisfaction or C-SAT can be used in two ways. Firstly, it can measure of how satisfied the donor is generally with the way you communicate with them. You can also use C-SAT to measure satisfaction after each Moment of Truth.
Sample Donor Survey QuestionsWhy Do You Give to Us? ... How Do You Prefer to Donate? ... How Much of an Impact Do You Feel Your Gift Has? ... What Other Causes Do You Support? ... What Part of Our Mission Appeals to You the Most? ... How Would You Rate Your Donation Experience? ... Do You Have Any Questions or Concerns About Our Organization?
A donor survey can help in strengthening your relationship with your donors. This will make donors feel that you value their opinion and want to engage them beyond monetary asks. This