Public relations strategies make the brand capitalise on the opportunities. Google was in the news for donating to Ebola. Facebook promoted LGBTQ rights. Coca-Cola did a PR stunt against obesity. These opportunities even attract many influencers to share the brand story to their followers.

Essentially, PR is about using the media to create a positive reputation for yourself or your organisation. This is where PR differs from marketing and other types of communications. ... Tech PR, then, is the process of using the media to create positive reputations for technology and digital businesses.

A PR plan, or public relations plan, is a strategy used to manage the publics perception of a person or organization. ... The key aspects of creating a quality PR plan are to know who your target audience is, identify how to reach them, and address the matter at hand.

Writing a PR proposal step-by-stepStep 1: Discovery meeting. ... Step 2: Think your PR plan through. ... Step 3: Social proof. ... Step 4: Lets talk about pricing. ... Step 5: PR proposal design.

It should be no longer than one or two pages. HubSpot Tip: See HubSpots Executive Summary template for more detailed guidance on creating a great executive summary. This section should provide a summary of the background research you have completed.

PR Automation: Best Tools Which Do The Work For You1 Schedule social media posts with Buffer, Postify or Hootsuite.2 Writing e-mails and press releases.3 Find e-mail addresses quickly with Findthat, Email Hunter and Clearbit.4 Use Mediatoolkit for public relations monitoring.5 Create a list of influencers.More items...

Public relations tools include sending out press releases, partnering with the media, using social media effectively, communicating with your employees, and corporate social responsibility.

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. ... Anticipating, analyzing and interpreting public opinion, attitudes and issues that might have an impact, for good or ill, on the operations and plans of the organization.

What are the different types of PR?Strategic communications.Media relations.Community relations.Internal communications.Crisis communications.Public Affairs.Online and social media communications.

Your public relations proposal should include:Information about your company, including similar work done in the past and any references. ... A summary of the PR proposal and what you believe the PR campaign should tackle. ... The goals you hope to achieve from your PR efforts.More items...

Technology is also helping PR pros be more effective by cutting out unnecessary steps. ... With these tools, among many others, PR pros can rest assured that they can dedicate their time to building their companys reputation or combating a crisis communication issue, rather than wasting their efforts on redundant tasks.

Using PR to Promote Your EventLeverage social media. Use Facebook, Twitter, LinkedIn and Google to promote your event. ... Use the power of your Rolodex. ... Get others involved. ... Identify other groups or organizations that can help. ... Include your event in the events calendar of your local news outlets.